Blog Series: How to Boost Adoption of BI and Analytics

Andy McCartney's picture
 By | december 15, 2017
december 15, 2017

We are often asked about the reason why business intelligence (BI) and analytics (BIA) adoption appears to have hit the proverbial wall. Analysts estimate the active use of BIA to be between 20 percent and 30 percent, so in this blog series let’s explore why that is, and how Information Builders has managed to increase that degree of participation to between 30 and 40 percent, sometimes higher.

When it comes to business intelligence and analytics, widespread participation in what many now call ‘data-driven business’ is a key to success. Your enterprise information is most valuable when everyone can leverage it - when, where, and how they need it. So, if you want to reap the full benefit of your data, you’ll have to make sure it’s relevant, meaningful, and readily available for all stakeholders to interact with it, and on any device.

While most organizations know this to be true, many still struggle to engage everyone in their analytics strategy. Years after their initial implementation, a high level of adoption among their user communities remains elusive.

For some, the problem lies with the complexity of their tools, which are often too sophisticated for everyone to use. Others don’t realize the differences between the information needs of an analyst and those of a casual user, and wind up creating an environment that only caters to one or the other. And many are challenged with a supporting infrastructure that simply isn’t equipped to grow and scale as more people tap in.

This is the first in a series of posts that will highlight five highly effective best practices for promoting broad adoption of BIA across your enterprise. Over the next few weeks, I’ll discuss the importance of knowing your users (that includes customers and business partners too), understanding their diverse needs, why you should implement a unified platform for addressing those requirements, and how performance and trustworthiness play a crucial role in enabling true BIA pervasiveness.

High levels of user adoption among all stakeholders – from your executives, to your analysts and power users, to your frontline workers, and even your customers and business partners - are vital to achieving maximum return on your BIA investment.

Thanks for your time today and look out for my next post, where I’ll focus on best practice #1: Knowing Your Users.