#WomenInTech: Making Your Own Motivation
Throughout the month of March, we’ve been speaking with some of the women who make up Information Builders’ global team in recognition of Women’s History Month. The participants come from different backgrounds, levels of expertise, countries and more, but all are united by their passion for technology and appreciation for what their work in the tech field has enabled them to accomplish.
Tara Myshrall, an account executive in the Toronto, Canada region, says; “I view technology as a way to work more efficiently and do more with less—it’s one of the biggest business enablers.” Carole Fernandez, one of our senior account managers, holds a similar view. She says; “When I was at university, technology was exploding with new uses, and that has only intensified with time. Just think about the flip phones we had five years ago. Technology is an exciting, rapidly changing field—and it’s open to women.”
When we asked these women how they stay motivated every day, it was apparent that their enthusiasm for technology prevents them from ever becoming complacent. For Terri White, our executive director of corporate marketing, humanizing the complicated nature of technical capabilities is what’s most appealing. “When I started my career as a tech writer for a software company, I learned that I liked to deconstruct the complexity of software applications so people could understand them. It also appealed to my creative side and my love of writing. I tried to make it ‘un-boring’.” Tara is most inspired by finding new ways to meet her customers’ data goals. She says; “Just because it hasn’t been done before doesn’t mean we can’t do it! I love to push the limits of what my solutions can achieve and create long term relationships with my clients. Their success is my success!”
Many of our participants mentioned leadership advice they received early in their careers that remains with them today. Wendy Hutson, our senior director of sales operations and sales enablement, was told: “Choose a job you love and you’ll always wake up each day excited to pick up where you left off—and it will never feel like work.” Carole points to the importance of positivity, saying; “It’s easy to be positive when things are going well, but when you have setbacks it is even more crucial to keep going.” Team work and collaboration also factored prominently—with Terri pointing to the Wizard of Oz’s Dorothy as a great (fictional) example of female leadership. As she puts it: “She put together a great team, and they helped each other achieve her objectives in spite of great obstacles. In the process, they all reached deep and became better versions of themselves.”
The group also has some words of wisdom for others aspiring to a career in technology. Wendy says; “People always say that you should dress for the job you want, not the job you have. This extends to the way you mentally approach your work on a daily basis, the people you surround yourself with, your attitude, your work ethic—always go the extra mile.” Tara cautions; “Don’t feel that you have to change to fit in. People will walk with you if they know that you believe in the journey, and that’s hard to do if you’re trying to be someone else or something that is not genuine.” Terri stresses the important of mentorship. “If there’s someone you really admire and respect—male or female—observe them closely and learn from them.”
This is an inspiring group of #WomenInTech, and their contributions to the industry are reflected in our customers’ successes every day. To hear from other female leaders in Information Builders, check out this post here.