Get Social With Pokémon Go

Patrick Huebgen's picture
 By | juli 28, 2016
in WebFOCUS, Analytic Dashboards, Dashboards
juli 28, 2016

Easy to See, Hard to Find: The tag cloud shows the names of the most discussed, and hardest to find Pokémon characters.

The Pokémon Go craze has swept the nation, with reports of as many as 25 million active users just one week after its July 7 launch. The buzz around the game isn’t contained to the app or limited to players searching for Pokémon in your neighborhood park. It’s spilling over into the news and social media, where you can access tips on where to find the elusive Vaporeon and videos of gamers catching and hatching their favorite characters.

Using Information Builders technology, we took a look at some of the top terms around the Pokémon Go buzz, who’s Tweeting about it, and what devices they’re using. As you can see, the videos around the game are incredibly popular and the buzz has spread across the globe as Pokémon GO has become available to more countries.  

From this simple dashboard we get a sense of how the world is talking about the game. Social media data is growing increasingly important for organizations looking to get a pulse on trending topics and what key audiences are discussing. Those insights are powerful in informing consumer marketing, building loyalty, developing product offerings, and improving the overall customer experience. For more information on how to tap the power of social data, check out details around social media analytics capabilities in WebFOCUS.

It’s always interesting to see how the conversation changes over time, so we’ll be sure to keep an eye out for how Pokémon fever manifests itself in the data. In the meantime, get out there and join the fun. You gotta catch ‘em all!