Blogger: Andy Mccartney

Andy McCartney's picture
Andy McCartney is the director of product marketing at Information Builders, responsible for the development and delivery of WebFOCUS go-to-market strategies, establishing differentiation, positioning and messaging, and building demand and market awareness of the company’s BI and analytics products.
Andy is a fanatical marketing and analytics strategist and practitioner – with 25 years in the high tech industry with software vendors and marketing agencies in Europe and North America. Originally based in London, Andy started his career as an applications developer, before moving into pre-sales, product management and product marketing. For the last 20 years he has focused on marketing strategy, planning, execution and enablement with bases in New York and Atlanta, GA.
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Boosting Adoption Blog Series: #4 Make Sure Your Data Is Trustworthy

januari 16, 2018

Insights are only as good as the underlying data that supports them. Bad information leads to bad analytics that ultimately result in bad decisions. That’s why optimizing data accuracy, completeness...

Boosting Adoption Blog Series: #3 Pay Attention to Performance

januari 10, 2018

Our third way to increase adoption and encourage your users to embrace business intelligence (BI) and analytics is to ensure that the speed, scalability, and reliability of your environment is...

Boosting Adoption Blog Series: #2 Choose a Unified Platform

januari 02, 2018

As we start 2018 with renewed enthusiam and consider new and better ways to operate, here is the second recommendation for enabling more data driven business in your organization: Implement a unified...

Boosting Adoption Blog Series: #1 Know Your Users

december 20, 2017

Previously, I introduced the importance of high adoption in business intelligence (BI) and analytics environments (read here), and shared some of the reasons why organizations may experience low...

Blog Series: How to Boost Adoption of BI and Analytics

december 15, 2017

We are often asked about the reason why business intelligence (BI) and analytics (BIA) adoption appears to have hit the proverbial wall. Analysts estimate the active use of BIA to be between 20...

A New Release of WebFOCUS Brings Usability and Workflow Innovations

november 20, 2017

We are all really excited about this next version. Although it might appear to be a point release, WebFOCUS 8.2.02 takes a huge leap forward in usability, innovation, and business user-friendly...

Dresner Ranks Information Builders the #2 IoT Intelligence Vendor

november 10, 2017

Dresner Advisory Services’ 2017 IoT Intelligence Market Study has been published, and we are thrilled to be recognized as an industry leader in IoT solutions. Dresner’s rankings were based on end...

Introducing the 2017 BARC Score for Enterprise BI and Analytics Platforms

september 29, 2017

The 2017 BARC Score for Enterprise BI and Analytics Platforms has just been published, and we are pleased to see ourselves positioned as a 'Market Leader'. The BARC Score, from European analyst...

Adopting a 'Back-to-School' Mentality to Data and Analytics

september 05, 2017

Many in the world are concluding their annual preparation for getting kids back to school, refreshing supplies of clothes, shoes, books and back packs. Perhaps it is also a time to stand back and...

Data Monetization Should Be on Everyone's Radar

september 04, 2017

Whether you realize it or not, there is significant financial value locked within your enterprise systems and data repositories. The recent explosion of big data coming from sources such as mobile,...