Blogger: Beth Adams

Beth Adams's picture
Product Marketing Manager
Beth Adams is a Product Marketing Manager at Information Builders with a focus on externally-facing activities for the iWay family of products (Data Integrity – MDM, Data Quality, Data Governance; Data Integration: Real Time, ETL, Big Data, A2A), and for helping drive their vision and strategy. Prior to Information Builders, Beth spent over 15 years in information technology marketing, specializing in product marketing, content creation, lead generation, online marketing and tactical sales support. Connect with Beth on LinkedIn and follow her on Twitter at @badamsnj.

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The Data Quality Maturity Model (Infographic)

februari 08, 2018

You may know that improvements in data quality lead to reduced costs, increased sales, increased performance, better customer engagement, and better business decisions. Let’s examine how, by looking...

New Healthcare Product, Website

januari 16, 2018

I’m happy to let everyone know that, in conjunction with our software product line Omni-HealthData, we now have a new website at You can read the full press release here. Let me...

Contextualization: What Is It, and How Does It Help You Manage Big Data?

november 30, 2017

“Contextualization” means adding related information to big (or any) data in order to make it more useful. Patterns, trends, and correlations only stand out against a background of context. When you...

How to increase member and partner engagement with data management

november 02, 2017

Healthcare payers have been plagued by manual processes and siloed systems, which makes it harder to manage the relationships between themselves, their members, and healthcare providers. With today’s...

Infographic: Get more value from your data assets with Embedded Analytics

oktober 13, 2017

Organizations know that their data is a valuable resource and are constantly looking for ways to exploit it. Plans for making the most from these resources run from the simple to the sophisticated...

The importance of data management in healthcare

oktober 02, 2017

According to, “…the use of data analytics could help save more than $300 billion in U.S. healthcare, apart from making information flow transparent and creating a value chain in...

How IoT and Big Data Can Help Organizations Achieve Success

september 06, 2017

Internet of Things (IoT) looks to be the wave of the future. It's in your organization's best interest to be in line with the trends that can they can capitalize for growth. First, what is...

Fun with Data Quality Management

augustus 03, 2017

Garbage in, garbage out, some people say (for example, see Jake Freivald’s blog post ). However, both you and I know that doesn’t need to be the case – there’s a lot that your organization can do to...

How IoT and Big Data can help organizations achieve success

juli 13, 2017

The Internet of Things, or IoT looks to be the wave of the future. It’s in your organization’s best interest to be in line with the trends that can they can capitalize on for growth. First, what is...

What Is Progressive Data Management?

juni 14, 2017

The word “progressive” has two meanings. It can mean "forward-looking" or "favoring new ideas", and it can mean "incremental". Progressive Data Management is a way of thinking about data that...